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Because the green Starbucks logo is so pervasive, the switch to the retro version is an immediate attention-grabber. It’s just one part of a much broader effort underway at Starbucks, in which the company is stressing a return to its roots and working to reemphasize its brewed-coffee chops.
Does this make you want to buy more Starbucks?
Check the full article details from Buzzwatch.
Labels: Design
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